Hello I'm Sid!

I am a product designer living in San Francisco, CA. I've led designs on key product touch points, which include: mobile app design (iOS and Android), product interface design, and website design.

I am a multi-disciplinary designer, creative problem solver, collaborator, design thinker, and storyteller who has a penchant for ensuring the brand's cohesive expression from the product design all the way to the marketing, communication, and packaging.

I like to think I try to face any design challenge from more of a collateral perspective and I enjoy transforming insights into simple, inspiring and beautiful tangible design solutions, especially in multi-platform digital environments.